I worked with the marketing team at Media Moguls to develop a tailored advertising message for Black and Minority Ethnic (BME) audiences for the Department for Communities and Local Government’s Fire Safety campaign. I lead the design, contributed to the creative and designed press advertisements along with various outreach materials.
I provided art direction with photography on location and filming of television commercials for the campaign.
Extensive retouching work was carried out to photographs from the campaign. There was a need to maintain consistency with the mainstream strand of the campaign.
- Client Department for Communities and Local Government
- Date January 14, 2013
- Tags Branding, Creative, Layout, Marketing, Photo manipulation, Printing