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DCLG UK – Fire Safety.

Advertising solutions for various audiences

Project Description

I worked with the marketing team at Media Moguls to develop a tailored advertising message for Black and Minority Ethnic (BME) audiences for the Department for Communities and Local Government’s Fire Safety campaign. I lead the design, contributed to the creative and designed press advertisements along with various outreach materials.

I provided art direction with photography on location and filming of television commercials for the campaign.

Extensive retouching work was carried out to photographs from the campaign. There was a need to maintain consistency with the mainstream strand of the campaign.

Project Details

  • Client Department for Communities and Local Government
  • Date January 14, 2013
  • Tags Branding, Creative, Layout, Marketing, Photo manipulation, Printing
Launch Project
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