At the end of each year, it’s valuable to reflect on the journey that’s passed. 2024 has been a year of growth and evolution across my design work with Count Creation and BrandSpectra, as well as my vision for photography through Count Photography.
I’ve continued to refine my knowledge, skills, and understanding by supporting businesses and brands through their design journeys and capturing their stories through the lens. These are vital elements in delivering meaningful change for businesses and organisations.
Design at Count Creation: Deepening Understanding
This year, Count Creation allowed me to deepen my appreciation for the power of design and communication. Key highlights include building the visual identity for several businesses, projects, and initiatives. It’s fascinating to see how conversations and workshops with clients evolve into something that represents the face of a company.
Each conversation and email exchange is a small step in exploring how design can drive real change. Design helps create recognition among the people it aims to reach, establishing a strong visual identity.
BrandSpectra: A New Chapter in Branding
2024 also marked the launch of BrandSpectra, a brand strategy and marketing consultancy I founded with Dillan Gandhi. Together, with over 30 years of combined experience, we’ve explored new ways to help companies unlock their brand potential.
This year, we’ve witnessed how our collaborative approach shapes brands that go beyond logos or campaigns—they drive true transformation. We’re already in talks with businesses eager to discover what’s next for their brands in 2025.
Photography: Telling Stories Through the Lens
On the photography front, I’ve continued to pursue my passion for capturing important business moments through corporate and commercial photography. I’m grateful for the opportunity this year to cover corporate events and help businesses showcase their teams and culture. Each project presents an opportunity to tell a unique story.
A Personal Milestone: Hillingdon Chamber of Commerce Business Awards
One standout moment this year was Count Creation’s nomination for the Creative/Media Business award at the Hillingdon Chamber of Commerce Business Awards. This nomination is a meaningful recognition, not just for Count Creation, but for the work we’ve done over the years and the impact it’s had on our clients.
Looking Ahead to 2025: New Opportunities
As we look ahead to 2025, I’m excited about the opportunities to continue helping businesses move the needle through design, branding, and photography.
As Simon Sinek says, “Progress is fueled by the undying belief that the future is bright.” That’s exactly what 2024 has been about.
If you’re looking to make a shift in 2025—whether it’s through a brand refresh, a new marketing strategy, or simply capturing moments through the lens, let’s connect soon.