Last Thursday evening I attended the The British Asian Trust, Coutts and The Funding Network (TFN) “Dragon’s Den” fundraiser in Central London. The purpose of the evening was to raise funds for 5 different charities based on the Indian subcontinent. It was well attended, with well over 200 guests. Mainstream asian celebrities including Nitin Ganatra, Mishal Husain, Radio 1 DJ Nihal, Ritula Shah, Hari Dhillon and Laila Rouass attended. Many are ambassadors for The British Asian Trust. The fundraiser took place in the picturesque setting of the Coutts Bank foyer.
For this event, each of the celebrities were linked to and pitched on behalf of one of the charities. Emphasising work that the charities do. Guests then had the opportunity to ask questions to the charity representative. After all the pitches were complete, there was an opportunity for the guests to donate to the charities of their choice.
The highlight of the evening was a musical performance by Sonna Rele who sang a song based on the idea of ‘giving’ to change lives. The lyrics were co-written by Radio 1 DJ Nihal. Great performance!
The event was very well organised and finish promptly at 9:30 PM.
Over £60,000 was raised for the different charities.
To find out more about the The British Asian Trust, click here
More photographs from the evening can be viewed here: www.facebook.com/countphotography