Bringing your visual brand into focus.

If your visuals don’t match the quality of what you do, clients feel it.

I help you bring clarity and connection across design, photography and communication — so your brand earns trust, and stands out for the right reasons.

Count Creation – Highly Commended – Hillingdon Chamber of Commerce, Creative Business of the Year

Challenge

Great businesses lose traction when their design doesn’t connect.

When your visuals, messaging, and imagery feel disjointed, your brand starts to blend in, not stand out.

Clarity and consistency across visuals are not just nice to have. They build trust, attract the right customers, and drive momentum.

That’s what visual alignment delivers.

amit branding design strategy
branding design strategy consultation

Solution

Over the years, I’ve seen how clarity and consistency can transform the positoin of a brand.

When each visual element, from identity to imagery and materials, tells the same story, the brand’s position strengthens.

Through strategy, design, and creation, I help shape a cohesive visual identity and materials that feel aligned, connected, and confident.

As a satisfied client of Amit’s, I have no hesitation in recommending him and his work to others. An invaluable part of any campaign team.

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Vikas Pota, Founder & CEO,
T4 Education

Count Creation is an excellent design studio and we have benefitted from its expertise for many years.

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Steve Metcalf, Former Head of Partnerships & Communications at Water & Sanitation for the Urban Poor

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James Lai, Founder,
JLArchitecture Ltd

Start here

Every company and brand is at a different stage in its journey. If you’re starting out, it could be a perfect time to define your visual brand. If you have progressed and are looking to strengthen your design materials, presence and assets, let’s talk.

1. Visual Brand Starter

Early-stage businesses looking for direction, tools and clarity

  • Brand direction guide and call
  • Colour palette options
  • Typography recommendations
  • Logo usage guidance
  • Starter style guide

Ideal for: Startups, solo founders, or small teams who want a solid foundation that they can build on themselves.

2. Visual Brand Foundations

For businesses ready to shape and strengthen their brand with guided expertise

  • Discovery workshop (story, purpose, positioning)
  • Visual direction development
  • Review of existing identity and materials
  • Refined identity recommendations
  • Two–three branded templates
  • Brand brochure
  • Optional photography planning

Ideal for: Brands looking to shape a clearer identity and better design consistency while staying involved in the creative process.

3. Visual Brand Experience

Full visual identity and materials designed, built and delivered for a cohesive presence across digital and print

  • Discovery workshops
  • Full visual identity design
  • Colour, type and imagery system
  • Core branded templates and assets
  • Presentation or report design
  • Website visual direction
  • Professional brand photography (optional but recommended)
  • Complete brand toolkit, ready to use

Ideal for: Businesses that want complete alignment — strategy, design and imagery to build brand confidence.

Amit Patel

Founder & CEO of
Count Creation

The Story Behind The Work

My 20+ year journey in visual design has been guided by curiosity, often noticing the details others might miss.

The way light shapes an object. The subtle changes that shift how something feels. That same curiosity still shapes how I see, think, and design today.

Experience That Shapes My Work

  • Designed for commercial magazines including PlayStation, T3, and EDGE
  • Contributed to government and public sector communication campaigns
  • Art-directed visual experiences for Wembley Stadium and Wembley Arena

  • Founded Count Creation, a design studio focused on brand identity and presentation design

  • Launched Count Photography to bring business imagery and storytelling together

  • Worked with brands across the UK and internationally to define visual positioning and brand presence through their design

What guides it all? Empathy, experience and the belief that visual design is a powerful tool that can help people move forward, not just look good.

How We Bring Your Visual Brand Into Focus

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1. Discover.

We start with conversations, uncovering the origin, the differenciating factor and value.

This clarity becomes the foundation for each creative decision.

Outcome: A clear understanding of what your brand stands for.

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2. Define.

We shape your visual language. From identity, tone, and presence to, look, purpose and personality.

Outcome: A visual identity that captures the nature of the brand.

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3. Design & Deliver.

The brand comes to life across every touchpoint. Presentations, reports, marketing, and photography. All with a cohesive feel and ready to use.

Outcome: Consistency and confidence across every platform.

Work with me

What Sets This Approach Apart

Design is a process guided by clarity, collaboration and curiosity. It begins with a conversation. I combine experience, strategy, technology and AI to create work that is purposeful, human and grounded in empathy.

Clarity-led design

Design should be thought of as direction, not decoration. Every element supports your message, creating visual clarity and trust.

Strategy meets creativity

I bridge brand thinking and design craft. Throughout the process, it’s important to connect logic with imagination. This balance helps a brand resonate both emotionally and commercially.

Process and voice

From identity to visuals and photography, aligning every touchpoint under one creative direction gives a brand a consistent and confident voice.

Human and adaptive

Collaboration drives everything I do. I work closely with individuals and teams to understand goals, refine ideas and shape clear, meaningful outcomes through design.

85%

Product Quality Index

92%

Energy Generation

Bring Your Brand Into Focus

If your visual brand feels unclear or inconsistent, let’s fix that.

Together, we’ll bring clarity and consistency to your design, photography and strategy so your audience recognises who you are and why it matters.

Or email: amit@countcreation.com