Amit Patel’s Blog
Insights and Reflections on Visual Design, Photography, and Business Growth.
Branding is at the heart of creating unique and memorable communications
Have you ever thought about how brands have the ability to make their mark and captivate a potential audience? Products, services and offerings are the key. However, a brand that is able to differentiate ...
Expressing a brand
A ‘brand’ refers to a look and personality. It’s a feeling that we get when we think about it. It is expressed in many different ways. With our senses, we can see, touch, and ...
Branding is an ongoing journey
Once the foundations of a brand are in place, those behind the brand know what to do next. A branding design process should help brand owners to: Understand the need for a strong brand ...
Importance of Branding Communications. Right now
As the world of marketing and communications continues to grow and change (by the minute), the role of ‘brand’ has become even more important. Creating and delivering messages that promote and reinforce the brand’s ...
Connect with the audience through the ‘Brand Archetype’
Is it possible to give a 'brand' human traits? How can we apply behaviours, symbology and messaging to a brand to make it easier to identify with? Can we think of a brand, like ...
Our shared word through design
Excellent design complements and reinforces a business and their brand. Branding has undergone massive changes over the last few years. A brand goes beyond the picture or logo identity we use to identity one business ...